Essays about: "netnography"

Showing result 16 - 20 of 144 essays containing the word netnography.

  1. 16. World Heritage in the Making : An ethnography of the cultural heritage conservation practices in İzmir, Türkiye

    University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Ece Karakaş; [2023]
    Keywords : Cultural heritage; UNESCO; World Heritage List; heritage conservation; heritage anthropology; multiculturalism; İzmir Studies; Türkiye;

    Abstract : This thesis is an ethnographic research of the cultural heritage conservation practices in İzmir, focusing particularly on the heritage site Historical Port City of İzmir’s conservation on individual, local, and global levels from an anthropological point of view. With its ongoing inscription process to UNESCO’s World Heritage List, the study aims, first, to understand the motivation behind this inscription, the current conservation practices in the city that are undergone by individual and local actors, and to analyze the impact and connection between the individual, local and global efforts to protect İzmir’s multicultural and multilayered heritage. READ MORE

  3. 17. A Study of Ayahuasca Documentary Film

    University essay from Lunds universitet/Filmvetenskap

    Author : Gwendoline Nalvarte Nunez; [2023]
    Keywords : Keywords: Ayahuasca; Documentary film; Interdisciplinary; Western society; Sub-genre; Vine of the Soul; Aya-Awakenings; Culture; Consciousness; Ancient knowledge.; Languages and Literatures;

    Abstract : This master thesis invites the reader to acquire and examine new evidence about an emerging and growing sub-genre type of documentary film called Ayahuasca documentary. This study bases its definition of the Ayahuasca documentary sub-genre on a current work in the progress catalogue of over 50 documentary films, two of which were selected as case studies. READ MORE

  4. 18. Unwrapping Brand Activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Denise Vork; Bruno Dewever; [2023]
    Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

    Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

  5. 19. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Nicole Larsson; [2023]
    Keywords : netnography; cyber-environment; drug promotion; sale of drugs; algorithms; social media platforms; drug dealing activity;

    Abstract : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. READ MORE

  6. 20. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE