Essays about: "netnography"

Showing result 11 - 15 of 144 essays containing the word netnography.

1. 11. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

3. 12. The Far-Right and the Use of History : Finnish fascism from the interwar period to the present

   University essay from Uppsala universitet/Historiska institutionen

   Author : Jasmin Hussien; [2023]
   Keywords : far-right; radical right; Finland; Nordic fascism; Fascism; political extremism; civil war;

   Abstract : The main research question of this thesis is how history is used for political gain by the far-right in Finland. The aim is to study not only the use of history but, rather, specifically, the patterns of that use. Two theories have been utilized. READ MORE

4. 13. The Impact of Social Media inTourist Identity Creation : A netnographic study of travel posts on Cyprus

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Anna Buter; [2023]
   Keywords : Tourist identity; Visual content; Social media; Netnography;

   Abstract : Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. READ MORE

5. 14. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Sergio J. Abuin; [2023]
   Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

   Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

6. 15. ”Take a Knife and Drain Your Life” : A Netnographic Analysis of Drain Gang’s Fandom, Subcultural Activity and Community Cultivation Online

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Rasmus Schmidt; [2023]
   Keywords : Drain Gang; Drainer; Fandom; Online Fan Community; Subculture; Netnography; Community Cultivation; Prosumption; TikTok.;

   Abstract : The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation. READ MORE