Essays about: "netnography"

Showing result 6 - 10 of 144 essays containing the word netnography.

  1. 6. “So many people in Uppsala use Facebook, and I also use it now.” : A qualitative study of female Ukrainian refugees’ media utilization, and social media as an asset for their integration in Uppsala.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Charlotta Naesenius; [2023]
    Keywords : Ukrainian refugees; integration; media utilization; Uses and Gratification; social media;

    Abstract : In our digital society, media platforms have become an essential tool for refugees as they flee their home and arrive in new countries. The ongoing war in Ukraine has forced millions of civilians to seek protection and to negotiate and rebuild their lives in unfamiliar cities. READ MORE

  3. 7. Between career development and modern slavery : A netnographic exploration of how LinkedIn users conceptualise and experience the unpaid internship

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Amanda Tydesjö; [2023]
    Keywords : Unpaid internship; educational contract; employability strategy; modern slavery; career development;

    Abstract : Societal demand to enhance individual employability in an increasingly congested postgraduate labour market has led to a boom in unpaid internships in the 21st century. This has produced a continuum of attitudes, from perceiving the unpaid internship as an important career opportunity to perceiving it as exploitative slavery. READ MORE

  4. 8. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Isha Grover; Ander Jauregui; [2023]
    Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

    Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

  5. 9. Social Media's Take on Deepfakes: Ethical Concerns in the Public Discourse

    University essay from Uppsala universitet/Informationssystem

    Author : Mohamed Abdul Hussein; William Bogren; [2023]
    Keywords : Artificial Intelligence; Deepfake; Ethics; Social Media; Public discourse; Netnography;

    Abstract : The rapid advancement of artificial intelligence has led to the emergence of deepfake, digital media that has been manipulated to replace a person's likeness with another. This technology has seen significant improvements, becoming easier to use and producing results increasingly difficult to distinguish from reality. READ MORE

  6. 10. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE