Essays about: "non-profit organizations and market"

Showing result 6 - 10 of 19 essays containing the words non-profit organizations and market.

1. 6. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Amanda Nelzén; [2018]
   Keywords : Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

   Abstract : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. READ MORE

3. 7. Online Community Engagement : A Comparative Case Study of Non-Profit Organizations

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elin Grönvalls; Pia Özyurt Eldenblom; [2018]
   Keywords : Online Community; Non-Profit Organization; Social Media; Organizational Communication; Community Member Engagement.;

   Abstract : With the growing popularity of online communities on social media, non-profit organizations have the possibility to easily reach and communicate with the public. Furthermore, small non-profit organizations with few resources are able to use online communities, not only to market their activities but also to build a closer bond with its members. READ MORE

4. 8. Factors affecting the sustainability disclosures in Swedish State-Owned Enterprises as hybrid organizations

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Kamilla Persson; Theres Vingren; [2017]
   Keywords : State-Owned Enterprises SOEs ; Hybrid Organizations; Sustainability Reporting SR ; Global Reporting Initiative GRI ; Integrated Reporting IR ;

   Abstract : The Swedish SOEs carry an important role in the society since they are suppliers of public services and this puts greater demands on the SOEs to act align with the society’s interest and expectations. The SOEs have non-profit and financial goals (i.e. conflicting objectives). READ MORE

5. 9. Balancing institutional logics - The struggle to keep identity in hybrid organizations

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Helene Sandwall; David Falk; [2015]
   Keywords : hybrid organizations; institutional logics; organizational identity; civil society; non-profit;

   Abstract : The civil society is currently undergoing a transformation. We see that actors have moved from production of voice towards production of service, also that governance has transformed from being volunteer-run towards managerialization. READ MORE

6. 10. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie

   University essay from Lunds universitet/Produktionsekonomi

   Author : Erik Oredsson; Max Westling; [2015]
   Keywords : Brand orientation; brands; strategy; strategic orientation; market orientation; NPO; non-profit; success.; Technology and Engineering;

   Abstract : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. READ MORE