Essays about: "on advertisement and reality"

Showing result 11 - 14 of 14 essays containing the words on advertisement and reality.

  1. 11. Augmented Reality for Product Packaging : An Android Augmented Reality App

    University essay from Institutionen för informationsteknologi och medier

    Author : Sam Nikobonyadrad; [2012]
    Keywords : Augmented Reality; Android; Product Packaging; Vuforia QCAR ; jPCT-AE; OpenGL ES; Computer Vision; Product Packaging;

    Abstract : Augmented Reality for smartphones, while still in its initial stages, has a great potential in relation to the future path of mobile marketing and has already shown significant market presence thus far. However, Augmented Reality is an almost new concept, but its basis and techniques have been used for years. READ MORE

  3. 12. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
    Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

    Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE

  4. 13. Advertising Theories and Models - How well can these be transferred from text into reality?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Linda Karlsson; [2007]
    Keywords : Advertising; Theories; Models; Communication;

    Abstract : The purpose with this study is to find out to which extent four of the existing advertising theories and models are relevant to the market today. This will be done by investigating the literature published on these in present literature. READ MORE

  5. 14. The new economy of vision : new urban spaces in post-1992 Shanghai

    University essay from Lunds universitet/Sociologi

    Author : Johan Vaide; [2003]
    Keywords : Sociology; Sociologi; Social Sciences;

    Abstract : This masters' thesis, "The New Economy of Vision : New Urban Spaces in post-1992 Shanghai", authored by Johan Vaide, draws on the economic reforms initiated in the late 1970s to show how Shanghai has experienced a rapid and well-calculated change of its cultural landscape. Due to the launch of "socialism with Chinese characteristics" in 1978 and the construction of an entirely new district (Pudong Xingqu, i. READ MORE