Essays about: "on advertisement and reality"

Showing result 6 - 10 of 14 essays containing the words on advertisement and reality.

  1. 6. Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Huber; Linnéa Lindgren; [2018]
    Keywords : Sexual objectification; advertising; consumer attitudes; brand image; Attitude-Towards-the-Ad model; Business and Economics;

    Abstract : Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. READ MORE

  3. 7. Understanding the world through advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Lili Sapi; [2017]
    Keywords : Advertisement; Sweden; Multiculturalism; Immigration; Representation; Political; Engagement; Digital; Online; Facebook; Class; Qualitative research.; Social Sciences;

    Abstract : This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. READ MORE

  4. 8. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Lo Dolce; Alan Ryan; [2016]
    Keywords : Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

    Abstract : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. READ MORE

  5. 9. Enhancing user experience when displaying 3D models and animation information on mobile platforms: an augmented reality approach

    University essay from Blekinge Tekniska Högskola/Institutionen för kreativa teknologier

    Author : Gabriella Sosa; [2015]
    Keywords : Augmented Reality; User experience; Information visualization;

    Abstract : Context. Augmented Reality (AR) is a technique that provides additional and varied information to a real environment. The compatibility to smartphones makes AR applications suitable for location based, social, advertisement as well as education oriented applications. Objectives. READ MORE

  6. 10. Interactive Advertisements for Smart TV Devices Using Face Detection

    University essay from Institutionen för datavetenskap

    Author : Rickard Westerlund; [2012]
    Keywords : ;

    Abstract : This thesis report details a project to extend the AdGateway product developed at Dohi Sweden with a framework that allows advertisers to create interactive advertisements. The key feature of this framework is to provide augmented reality capabilities by taking advantage of face recognition and webcams on smart TV systems. READ MORE