Essays about: "online fashion companies"

Showing result 1 - 5 of 72 essays containing the words online fashion companies.

  1. 1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 2. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  4. 3. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  5. 4. Brands Mobilising Sustainable Consumption by Craft

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Evianna Sipilä; Beatrice Ursing; [2023]
    Keywords : slow fashion; craft consumer; prosumers; environmental sustainability; social sustainability; Business and Economics;

    Abstract : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. READ MORE

  6. 5. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Makda Adhanom; Natasha Alvaro; [2023]
    Keywords : ;

    Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE