Essays about: "over communicated"

Showing result 16 - 20 of 82 essays containing the words over communicated.

  1. 16. “Milk is milk” versus “Ditch milk” : A case study of consumers’ attitudes towards brands involved in brand rivalry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Pernilla Lerberg; Kajsa Nilsson; [2020]
    Keywords : Consumer attitudes; brand rivalry; public conflict; buzz marketing; brand; word-of-mouth;

    Abstract : For the last five years, Sweden has seen a quite remarkable milk war between the traditional Arla serving dairy products and the innovative Oatly offering vegan milk substitutes. The purpose of this thesis was to investigate how consumers’ attitudes are affected by firms’ involvement in brand rivalry, where the conflict between Arla and Oatly served as a case. READ MORE

  3. 17. "Of course boys should be boys. No fucking fag nonsense!”

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Viktoria Teichler; [2020]
    Keywords : Gender; Segregation; Toys; Parents; Familjeliv.se; Discourse; Social Sciences;

    Abstract : Purpose: The objective of this research paper is to explore parents’ perceptions about gender-segregation when it comes to toys for children. RQ: How is the subject of gender and toys discussed among parents? Method: A netnographic approach was implemented and the site for data collection was Familjeliv.se. READ MORE

  4. 18. A CITY TO GROW UP IN -A Study of How the Integrated Child Impact Analysis Tool Can Contribute to Social Sustainability in Urban Planning

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Hannes Kärrman; [2020]
    Keywords : Social Sustainability; Urban Planning; Children; Deliberative Planning;

    Abstract : This case study explores how the Integrated Child Impact Analysis (ICIA) tool is used in the urban planning process in the city of Stockholm. The purpose of the study is to understand how the focus on children’s rights can contribute to social sustainability through urban planning projects. READ MORE

  5. 19. Implementation of environmental strategies in companies’ management and control system : -a study of sustainability reporting in the forest-, paper-, mining- and steel industry in Sweden

    University essay from SLU/Dept. of Economics

    Author : Anna-Carin Fahlberg; [2020]
    Keywords : accounting postulates; corporate sustainability strategy; GRI; levers of control; sustainability management and control system; sustainability reporting;

    Abstract : Sustainability reporting has grown in importance and transparency over the years. The reporting has in many countries gone from being voluntarily to become mandatory. This is the case within the EU, which adopted the non-financial reporting directive (2014/95/EU) in 2014. Sweden applied the directive in 2017 in the Annual Account Act. READ MORE

  6. 20. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jacob Wellershaus; William Hermansson; [2020]
    Keywords : Endorsement; Elaboration Likelihood Model; Fintech; Trust;

    Abstract : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. READ MORE