Essays about: "perceived similarity"

Showing result 21 - 25 of 31 essays containing the words perceived similarity.

  1. 21. How does expert endorsement affect consumer’s perceived credibility?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Helen Eyob; [2018]
    Keywords : Endorsement; expert; marketing;

    Abstract : Endorsement is avery common marketing strategy and has been traced back to the 19th century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility. READ MORE

  3. 22. The Importance of Personal Branding and Social Psychology in Recruitment - May The Odds Be Ever In Your Favour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnéa Bergman; Emilia Köpberg; [2015]
    Keywords : Personal Branding; Business Graduate; Recruitment; Personality; Personal Chemistry;

    Abstract : Media has during the past years paid more attention to the usage of personal branding while applying for a job. This thesis aims to investigate how business graduates' personal branding efforts are perceived by recruiters, while also researching what other factors that might influence the decision of inviting a candidate to a first interview or employing a candidate. READ MORE

  4. 23. Conceptual Cross-Linguistic Influence: Exploring the L1 Lemma Mediation Hypothesis in L3 Vocabulary Acquisition

    University essay from Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Lari-Valtteri Suhonen; [2015]
    Keywords : Language acquisition; psychotypology; third language acquisition; bilingualism; cross-linguistic influence; Languages and Literatures;

    Abstract : An increasing number of students of various minority and immigrant backgrounds makes greater knowledge of the sources of cross-linguistic influence among bilingual students not only of theoretical value, but also beneficial for improving language teaching and instruction. The aim of this thesis has been to investigate conceptual cross-linguistic influence in functional bilinguals with a focus on investigating whether the context and frequency of the bilingual’s use of the two languages explain cross-linguistic influence towards an L3, and whether variation in acquisition could be explained by linguistic similarity, either factual or perceived. READ MORE

  5. 24. Det övertygande förslaget : visuell retorik inom landskapsarkitektur

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Isabelle Forsberg; [2015]
    Keywords : landskapsarkitektur; perspektivbilder; reklambilder; säljande bilder; visuell retorik;

    Abstract : Det är genom skissen, teckningen och bilden som landskapsarkitekten främst kommunicerar sina tankar och idéer till sin omvärld. Men vad är det egentligen som avgör hur en betraktare uppfattar en bild? I denna uppsats undersöks och analyseras landskapsarkitektens gestaltande bild utifrån perspektivet att bildens utformning i sig kan vara väldigt viktig för att lyfta fram ett vinnande koncept. READ MORE

  6. 25. Background speech : disparate impact on job performance, depending on the language?

    University essay from Högskolan i Gävle/Avdelningen för bygg- energi- och miljöteknik

    Author : Mira Rutanen; [2015]
    Keywords : Background speech; language production; speech intelligibility; interference-by-process; distraction; working memory;

    Abstract : Background speech is annoying and distracting when working on tasks that require focus, and according to previous research, background speech is a common cause of reduced work performance. According to the interference-by-process theory, distraction is a function of the similarity between the processes involved in the involuntary analysis of the background speech and the voluntary processes involved in the task. READ MORE