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Showing result 1 - 5 of 31 essays matching the above criteria.

  1. 1. Eye-Movement Correlates of Pattern Separation in a Mnemonic Similarity Task Modified with Naturalistic Scenes

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Ecem Dilmaç; [2023]
    Keywords : Scanpath Similarity; Mnemonic Similarity Task; Episodic Memory; Lure Discrimination; MultiMatch; Real-World Visual Search; Encoding; Retrieval; Social Sciences;

    Abstract : Pattern separation is one of the central operations of episodic memory. Tasks that evaluate the pattern separation usually base their assessments on the behavioral recall of simple objects or words and are far from real-life experiences and daily memory performance. Thus, typical tasks that assess pattern separation lack ecological validity. READ MORE

  3. 2. Similarity metric for crowd trajectory evaluation on a per-agent basis : An approach based on the sum of absolute differences

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Karl Brunnberg; [2023]
    Keywords : Crowd Simulation; Trajectory; Similarity Metric; Virtual Agents; Crowd Perception; Folkmassasimulering; Färdväg; Likhetsmetrik; Virtuella Agenter; Folkmassaperception;

    Abstract : Simulation models that replicate realistic crowd behaviours and dynamics are of great societal use in a variety of fields of research and entertainment. In order to evaluate the accuracy of such models there is a demand for metrics and evaluation solutions that measure how well they simulate the dynamics of real crowds. READ MORE

  4. 3. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  5. 4. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  6. 5. Breaking the Ceiling : An Explorative Study on Challenges for Women in Intrapreneurship

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sofia Christerson; Lynn Winkelhorst; [2023]
    Keywords : Female Intrapreneurs; Female Entrepreneurs; Gendered Nature of Innovating; Challenges for Female intrapreneurs; Challenges for Female entrepreneurs;

    Abstract : That women experience different and even more challenges within the corporate environment than men do is no news. For female entrepreneurs, the challenges they experience entering the entrepreneurial setting have been and are still being researched. READ MORE