Essays about: "personal contact with marketing"

Showing result 11 - 14 of 14 essays containing the words personal contact with marketing.

  1. 11. Perfect creation for a win-win situation : Four case studies of corprate events

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Kristin Svenhed; Anna Gustafsson; [2008]
    Keywords : Event marketing; motivation; marketing communication; relationship marketing;

    Abstract : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. READ MORE

  3. 12. Relationer mellan Norske Skog och de privata skogsägarna i Jämtland

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Jenny Sallkvist; [2008]
    Keywords : virkesköpare; relation; konkurrens; kundvård; kundfokus; privata markägare;

    Abstract : Norske Skog Jämtland AB is like many other companies in a situation where it has to increase its purchases to provide its industries with raw material. To increase the available amount of raw materials, many companies employ purchasers to cover larger areas. This study aims to find out how to handle the increasing competition for timber suppliers. READ MORE

  4. 13. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
    Keywords : internationalisation; export; market entry; design; small firms; Japan;

    Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE

  5. 14. Granngården AB : inköpsbeteendet hos Svenska Lantmännens medlemmar

    University essay from SLU/Dept. of Economics

    Author : Lisa Landberg; [2004]
    Keywords : kooperation; lantbrukskooperation; jordbrukskooperation; Svenska Lantmännen; Granngården; inköpsbeteende; medlemsbeteende;

    Abstract : Granngården AB är ett företag inom den kooperativa organisationen Svenska Lantmännen (SvL). Granngårdens affärsidé är att vara en närservicebutik till lantbrukare men har även ett sortiment som riktar sig till alla med ett intresse inom hus, djur och trädgård. READ MORE