Essays about: "personal selling strategy"

Showing result 1 - 5 of 13 essays containing the words personal selling strategy.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Keeping Up with the Transition: Sex for Compensation and Women with Asylum and Transgender Experiences in Sweden

    University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Author : Ines Anttila; [2023]
    Keywords : sex for compensation; transgender; asylum; gender affirmation; waiting; strategy; tactic.; Social Sciences;

    Abstract : This thesis focuses on the practice of sex for compensation performed by women with transgender and asylum experiences living in Sweden. It aims to explore the complexities of sex for compensation by positioning this practice as both strategy and a tactic for obtaining income used for gender affirmation, considering that gender-affirmative healthcare is not available for asylum seekers in Sweden. READ MORE

  4. 3. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  5. 4. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

  6. 5. Local Food is Growing, but is Farmer Interest Wilting? An Empirical Investigation into the Factors that Motivate Farmer Involvement in Local Selling Channels.

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Camilla Tilly; [2019]
    Keywords : Sustainable Development; Local Food; Local Food System; Global Food System; Farmer; Uppland;

    Abstract : Local food systems (LFS) connect producers and consumers in a geographically restricted food supply chain. Local food advocates argue that limiting the spatial scope of food systems can help to address the sustainability challenges present in the global food system. READ MORE