Essays about: "persuasion"

Showing result 26 - 30 of 128 essays containing the word persuasion.

  1. 26. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  3. 27. Lost (and found) in translation : A study of the translation of metaphors and metonymies in a Scottish travel guide

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Hanna Nyberg; [2022]
    Keywords : translation; metaphor; metonymy; translation strategies;

    Abstract : During the last few decades, the translation of metaphors has been a popular focus for examination. Seemingly, the challenges that metaphors and metonymies pose have urged several scholars to compile sets of translation strategies in order to meet them or at least attempt to describe how they tend to be met. READ MORE

  4. 28. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  5. 29. Mobile application to encourage change in favor of the environment: A quantitative study of the persuasive effect of a gamified app on cognitive and psycho-social variables

    University essay from Lunds universitet/Graduate School

    Author : Michaela Hautamäki Bengtsson; [2022]
    Keywords : gamified mobile application; sustainability; pro-environmental behavior; attitudes; behavior intent; locus of control; persuasion; Social Sciences;

    Abstract : Human-induced climate change continues to have a disproportionate negative impact on people and the planet. The human dimension must be included to make a change to reduce the environmental challenges we are facing. As mobile digital technologies have developed, the use of gamification has emerged as a way to promote pro-environmental behavior. READ MORE

  6. 30. Miljöpartiet and the never-ending nuclear energy debate : A computational rhetorical analysis of Swedish climate policy

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Claire Dickerson; [2022]
    Keywords : Computational linguistics; language technology; natural language processing; NLP; computational rhetoric; topic modeling; semantic textual similarity; STS; political party attribution; SBERT; KB-BERT; machine learning; climate policy; Swedish climate policy;

    Abstract : The domain of rhetoric has changed dramatically since its inception as the art of persuasion. It has adapted to encompass many forms of digital media, including, for example, data visualization and coding as a form of literature, but the approach has frequently been that of an outsider looking in. READ MORE