Essays about: "point of sale"

Showing result 11 - 15 of 41 essays containing the words point of sale.

1. 11. How German consumers identify sustainable food products at the point of sale

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Matthieu Classen; Sarah Heggemann; [2020]
   Keywords : Sustainability; consumer behavior; point of sale; sustainable information; search process; evaluation process; sustainable food; retailers;

   Abstract : The rise of sustainable food products in Germany highlights the desire of German consumers for food which was produced with respect to the three themes of sustainability, the environment, animal welfare and social aspects. Despite this development, previous research showed, that labels and claims used at the POS to promote sustainable food products, cause difficulties for consumers such as distrust or consumer confusion when searching and evaluating these products. READ MORE

3. 12. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

   University essay from Lunds universitet/Innovation

   Author : Fadi Hanna; [2018]
   Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

   Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE

4. 13. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Thodsapon-Pete Kaewprathum; [2018]
   Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

   Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

5. 14. Folding carton and internal printing: a technical approach to consumer differentiation and food safety

   University essay from Lunds universitet/Förpackningslogistik

   Author : Wally Ernesto Garcia Castillo; [2017]
   Keywords : Internal Printing; food packaging; printing ink; printing Technologies; consumer safety; technical feasibility; consumer perception; wrapper; board; survey; Agriculture and Food Sciences; Technology and Engineering;

   Abstract : Packaging can be used to offer to consumers a complete brand experience. The emotional level enhanced during opening moment make consumers engage with the product and therefore, with the brand. Brands can firstly use printing to stand out at the point of sale and can use internal printing to enhance consumer experience at home. READ MORE

6. 15. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
   Keywords : communication; green marketing; ecolabel; customer awareness;

   Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE