Essays about: "politics marketing"

Showing result 16 - 20 of 27 essays containing the words politics marketing.

1. 16. The persuasive power of passion - Exploring the benefits of communicating a brand's passion for its product

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Richard Frenken; [2015]
   Keywords : Passion; Purchase Intention; Brand Attitude; Perceived Effort; Marketing Communication;

   Abstract : In fields such as entrepreneurship or politics, passion has been established as influencer of persuasion a long time ago. Practitioners in the marketing field have now also started to explore the opportunities of a brand communicating it's passion for their product, instead of more traditional communication methods. READ MORE

3. 17. The communication of Greenpeace. Campaign strategies of non-profit organisations and their effectiveness regarding the public using the example of Greenpeace

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Charlotte Sievers; [2013-09-17]
   Keywords : ;

   Abstract : Campaigns and communication are all around us nowadays. The launch of a new product, the marketing for a new movie or the next election: Campaigns reach out to the public and try to bring the desired message across. READ MORE

4. 18. Wag the WeiWei - A US boot in the Asian door

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Tobias Hörnlein; Tova Halldén; [2013]
   Keywords : hard power; foreign relations; China; Asia Pacific; international politics; new media; public diplomacy; publicity diplomacy; propaganda; Realpolitik; soft power; US; Law and Political Science;

   Abstract : The growing interdependence and interconnectedness of the global community set the pace and frame for the evolution of foreign policy. Diplomacy formerly being the reserve of international communication has consequently been forced to change and branch out. READ MORE

5. 19. Consumption: From Cradle to Grave

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ellen Dorsman; Mikkel Munk Jensen; [2013]
   Keywords : childmarketing; advertising; branders conceptualization; branding; societal developments; child consumerism; Business and Economics;

   Abstract : Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. READ MORE

6. 20. "Nothing is Beatleproof!" In what context? (part II) The socio-political and the media perspectives in the creation of art and the artist's image in communication

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Erini Danai Vlachou; [2012-05-29]
   Keywords : communication; context; art; pop culture; society; politics; media; music; identity; gender; the Beatles;

   Abstract : Art is often defined as a process of creation guided by artist’s intention. However, artwork as a means of expression is also a communicative medium. READ MORE