Essays about: "politics marketing"

Showing result 11 - 15 of 27 essays containing the words politics marketing.

  1. 11. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Gageler; Jolien van der Schee; [2016]
    Keywords : Brand Perception; Consumer Behavior; Generation Y Millennials; Product Placement; Purchase Intention; Social Media;

    Abstract : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. READ MORE

  3. 12. Changing the World through Consumption : The Contradictions of Political Engagement in the Case of Oatly

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alexandra Mccrow-Young; [2016]
    Keywords : commodity activism; political engagement; online activism; political consumption; Oatly; Sweden; vegan movement; environmental movement; Social Sciences;

    Abstract : In 2014, Swedish oat milk producer Oatly was sued by the dairy lobby LRF Mjölk for their use of marketing slogans such as “It’s like milk, but made for humans” which the dairy lobby claimed painted cow’s milk negatively. Dubbed the “milk wars”, the dispute sparked an intense debate over the political and environmental impacts of dairy production up until and beyond the court’s decision in November 2015. READ MORE

  4. 13. So tell me, how do I look? : A study of how voters perceive the political brand image of the Sweden Democrats

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Vanessa Ibragic; Sepanta Sharafuddin; [2016]
    Keywords : Political Marketing; Political Branding; Political Brand Image; Politics; the Sweden Democrats; Single-Issue Party; Political Parties;

    Abstract : There has been a growing interest in applying concepts and strategies of brand management in the political sphere. However, it has been argued that the phenomenon of political brand image has been given little attention. Therefore the purpose of this study is to explore the political brand image of the Sweden Democrats from voters’ perspective. READ MORE

  5. 14. Ridwan Kamil for Mayor : A study of a political figure on Twitter.

    University essay from Stockholms universitet/JMK

    Author : Muhammad Iqbal; [2016]
    Keywords : Indonesia; social media; Twitter; personalization politics; private sphere; political style; performing politics;

    Abstract : There is a significant number of politicians around the globe who demonstrate the conventions of personal style in their political agenda. Norway’s Prime Minister, Jens Stoltenberg or United States’ President, Barack Obama is a few examples. READ MORE

  6. 15. Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Ward Gustavsson; Maximilian Wollbeck; [2016]
    Keywords : Brand Image; Consumer Behaviour; Feminism; Politics; Brand Loyalty; Symbolic Interpretation; Brand Negotiation;

    Abstract : Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. READ MORE