Essays about: "positioning approach to strategy"

Showing result 6 - 10 of 32 essays containing the words positioning approach to strategy.

  1. 6. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Axel Andreasson; Gustav Bergman; [2020]
    Keywords : corporate donation; event study; corporate social responsibility; abnormal returns; market value; företagsdonation; event-studie; företags samhällsansvar; abnormal avkastning; marknadsvärde;

    Abstract : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. READ MORE

  3. 7. Deployment Strategies for High Accuracy and Availability Indoor Positioning with 5G

    University essay from Linköpings universitet/Reglerteknik

    Author : Jesper Ahlander; Maria Posluk; [2020]
    Keywords : Indoor positioning; 5G; Cramér-Rao Lower Bound; Time Difference Of Arrival; Round Trip Time; Geometric Dilution Of Precision; Availability; Accuracy; Deployment strategies; Line-Of-Sight; Interference;

    Abstract : Indoor positioning is desired in many areas for various reasons, such as positioning products in industrial environments, hospital equipment or firefighters inside a building on fire. One even tougher situation where indoor positioning can be useful is locating a specific object on a shelf in a commercial setting. READ MORE

  4. 8. Industry 4.0: An Opportunity or a Threat? : A Qualitative Study Among Manufacturing Companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sven Venema; Albin Anger Bergström; [2018]
    Keywords : Industry 4.0; manufacturing industry; big data; CPSs; internet of things; cloud computing; business model; ;

    Abstract : Manufacturing companies are currently going through exciting times. Technological developments follow each other up in high pace and many opportunities occur for companies to be smarter than their competitors. The disruptive notion of these developments is so big that people talk about a new, fourth, industrial revolution. READ MORE

  5. 9. The perks of fitting like a glove

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Stenbeck; Sandra Vallin; [2017]
    Keywords : Talent; Trainee Program; Talent Management; Efficient Talent Positioning; Strategic Human Resource Management; Business and Economics;

    Abstract : The purpose of this study is to explore and gain an increased understanding of the key success factors behind young talent acquisition and development in terms of value creation, and thus contribute to the research field of Strategy - and Human Resource literature. This will be done by a case study of AAK, a leading producer of vegetable fats, to empirically analyze how they work with talent acquisition through their Trainee Program. READ MORE

  6. 10. ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jamie-Lee Celine Lammers; Karoline Ryll; [2016]
    Keywords : Brand Positioning; Entrepreneurial Brand Building; Innovation and Branding; Entrepreneurial Positioning; Start-Up Branding; Start-Up Positioning; Market- and Brand-Oriented Positioning; Brand Identity Filter; Authenticity; Business and Economics;

    Abstract : While entrepreneurial brand building has received growing interest over the past years, the particular brand positioning practice around an innovation is little understood so far. The purpose of this study is to link the separate but interrelated academic domains of brand positioning, entrepreneurship and innovation and thereby to contribute to new theory building on entrepreneurial brand positioning practice. READ MORE