Essays about: "positioning approach to strategy"

Showing result 11 - 15 of 32 essays containing the words positioning approach to strategy.

1. 11. Electricity retailer –from liability to asset

   University essay from KTH/Hållbarhet och industriell dynamik

   Author : ANTON BERGKVIST; JOHAN LINDROTH; [2016]
   Keywords : Electricity retailer; profitability; positioning; competitive strategy; servitization; homogenous product;

   Abstract : Electricity retailers have difficulties to differentiate themselves from each other, dueto increased competition and political regulations. The electric energy tradingmarket is facing a paradigm shift. READ MORE

3. 12. Consumerism feeds the dragon : A multi-case study of how Swedish firms can increase consumption of products in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Cecilia Jedenberg; Vincent Tollesson; [2016]
   Keywords : Consumerism; global brand strategy; consumer behavior; competition; consumer driven economy; China; International Business;

   Abstract : Title: Consumerism feeds the dragon Authors: Cecilia Jedenberg and Vincent Tollesson Supervisor: Clarinda Rodrigues Examiner: Soniya Billore Course: Bachelor thesis with specialization in International business, Linnaeus University, Kalmar, VT2016, 2FE51E. Thesis name: Consumerism feeds the dragon - A multi-case study of how Swedish firms can increase consumption of products in China. READ MORE

4. 13. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
   Keywords : Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

   Abstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE

5. 14. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

   University essay from Högskolan Väst/Avd för företagsekonomi

   Author : Xie Mengting; Xudong Zhang; [2015]
   Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

   Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE

6. 15. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
   Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

   Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE