Essays about: "product brand identity"
Showing result 1 - 5 of 76 essays containing the words product brand identity.
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1. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. READ MORE
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2. Increasing Brand Accessibility Without Compromising Brand Identity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE
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3. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE
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4. New Demands in Office Furniture Design for Hybrid Work
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : The project was carried out as a master’s thesis at Royal Institute of Technology, in collaboration withthe kitchen designer Lucks by Robo in Stockholm, Sweden. The purpose of this project was to analyze new demands on office furniture due to hybrid work & homeworking, a result of the covid-19 pandemic. READ MORE
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5. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE