Essays about: "products promotion"

Showing result 1 - 5 of 102 essays containing the words products promotion.

  1. 1. Could Organic waste be a solution for food security in India? : an interview study on the opportunities and barriers of city compost adoption in Maharashtra

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Felix Möhlendick; [2023]
    Keywords : Compost; India; Maharashtra; Soil fertility; Adoption; sustainable farming; circular economy; waste management;

    Abstract : The purpose of this study was to identify different barriers and opportunities that might be influencing farmers in their decision to adopt city compost. To identify relevant factors I conducted semi structured interviews with farmers and relevant stakeholders. READ MORE

  3. 2. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Liedholm; Alice Röström; [2023]
    Keywords : Family Business; Organizational Culture; Innovation;

    Abstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE

  4. 3. Balancing Demand and Supply Planning in the Food Supply Chain : Insights from a Dairy Industry Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jennifer Laktena; [2023]
    Keywords : Food Supply Chain; Demand Management Demand Planning; Supply Planning; Forecast; Promotion activities; Livsmedelsförsörjningskedjan; Efterfrågehantering; Efterfrågeplanering; Försörjningsplanering; Prognos; Kampanj;

    Abstract : Globalization and increasing demand for a variety of food products have contributed to challenges within the food industry (Zhu et al, 2018). The Food Supply Chain, FSC, involves several processes from production to distribution, involving actors from all the different steps in the network (Rohmer et al., 2018). READ MORE

  5. 4. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  6. 5. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    University essay from Göteborgs universitet/Graduate School

    Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE