Essays about: "products promotion"

Showing result 26 - 30 of 102 essays containing the words products promotion.

  1. 26. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Cecilia Rånman; Axel Bendes; [2018]
    Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE

  3. 27. The internationalization of SMEs in declining industries - cases from the watch industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Boris Blanjean; Claudius Thöne; [2018]
    Keywords : SMEs; internationalization; challenges; distributors; networks; watch industry; declining industries; INVs;

    Abstract : It is possible for firms to survive within declining industries. However, growth through internationalization within this stage of an industry’s life-cycle has not been sufficiently explored in the past. READ MORE

  4. 28. Food supply in rural Ethiopia : food security in former agroforestry homegardens in Wondo Genet

    University essay from SLU/School for Forest Management

    Author : Helena Jonsson; [2018]
    Keywords : agriculture; forestry; Africa;

    Abstract : The purpose of this report is to get an insight in how food security for individual farming households will change depending on their choice of production. Furthermore, to study how the food supply in the local market has changed due to the transition of farming practices in surrounding farms. READ MORE

  5. 29. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Heena Jeong; [2018]
    Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

    Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

  6. 30. Communicating Sustainable Consumption?: How the Environmental Impact of Animal-Based Food Consumption is Expressed by Swedish Environmental Non-Governmental Organizations

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Lou Hellberg; [2018]
    Keywords : Communication for Development and Social Change; Climate Change; Livestock-and Fishing Industries; Animal-Based Food; Plant-Based Diets;

    Abstract : The demand and consumption of food products created by the livestock- and fishing industries, have a major environmental impact, affecting climate change, biodiversity, and ecosystems. Yet, there seems to be a lack of public awareness of the direct impact one’s choice of food has on the environment, which suggests that more effective efforts are needed in order to introduce the concept to consumers. READ MORE