Essays about: "products promotion"

Showing result 36 - 40 of 102 essays containing the words products promotion.

  1. 36. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yaser Qayyum; [2017]
    Keywords : Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

    Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE

  3. 37. Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camille PELAT; Madeleine CABOT; [2016]
    Keywords : branding; fashion; fashion brands; fashion blogs; bloggers; online communication; web 2.0; social media; word-of-mouth;

    Abstract : Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. READ MORE

  4. 38. Correlations between Health and Communication Trends: An Analysis of the Impact on Swedish Supermarkets

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna-Louisa Werner; Amelie Hartung; [2016]
    Keywords : Health; Communication; Social Media; Health Trends; Business and Economics;

    Abstract : This thesis aims to examine the development of health trends in Sweden, since it is argued that they will prevail and even become more extreme in the near future. Supermarkets will have to understand the impact of those health trends on consumer behaviour and therefore are required to comprehend the sociological, cultural and psychological factors behind these. READ MORE

  5. 39. Sweden in the Box : Product designfor promoting Swedish culture to Chinese people

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Weihua Ge; [2016]
    Keywords : Sustainable design; Product innovation design; Culture promotion; Nation brand;

    Abstract : Project starts with the Swedish food to study the Swedish diet cultureand the traditional customs. Based on the theory of the sustainabledevelopment, the project makes a deep discussion about how tointroduce the Swedish culture to China, which aims to expand itsinfluence in China, improve the Swedish popularity in China andpromote the development of Swedish tourism. READ MORE

  6. 40. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE