Essays about: "products promotion"

Showing result 31 - 35 of 102 essays containing the words products promotion.

  1. 31. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

  3. 32. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Tiara Kuutti; Iiro Vilonen; [2017]
    Keywords : Country of Origin; Country Image; Finland; Country of Origin effect; Purchase Intentions;

    Abstract : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. READ MORE

  4. 33. Drivers and hinders for a fossil-free energy system in the agriculture : a Swedish farmer perspective

    University essay from SLU/Dept. of Energy and Technology

    Author : Justin Casimir; [2017]
    Keywords : renewable energy; diffusion of innovation; agriculture Sweden;

    Abstract : This master thesis looked at the factors supporting and hindering Swedish farmers to produce renewable energy at farms. The main source of data used in this project was a survey answered by 1497 Swedish farmers who were member of the Federation of Swedish Farmers during the winter 2015-2016. READ MORE

  5. 34. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

    University essay from SLU/Dept. of Economics

    Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
    Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

    Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE

  6. 35. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Danial Ahmad; David Magariños; [2017]
    Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

    Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE