Essays about: "qualitative method for customers value"
Showing result 16 - 20 of 164 essays containing the words qualitative method for customers value.
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16. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE
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17. Value creation through the service consumption process in the fashion industry : An exploratory study of where value is created during the service consumption process in connection with e-commerce
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose The purpose of this study is to analyze the customer's perception of value through each stage of the service consumption process in connection with e-commerce. The aim is to see where in the different stages customers experience value. Method For this research a qualitative method was used in the form of semi structured interviews. READ MORE
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18. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-02 Level: Bachelor Thesis in Business Administration, 15cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Samuel Andersson Emma Berg Albin Lundgren 99/09/15 99/08/12 99/04/03 Title: Digital Marketing Strategies for Startups in the Fitness Industry Supervisor: Ali Farashah Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose: This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup. Method: The approach of this study was a qualitative approach. READ MORE
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19. A qualitative research on Scope 3 reporting including challenges and improvements
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In recent years there has been an increased focus on the responsibility that companies have regarding the environment and there have been many new initiatives and regulations on how the companies should report on sustainability. One of these initiatives is the Greenhouse Gas protocol which introduced the term Scope 3 emissions 10 years ago, which covers indirect emissions up & down the value chain. READ MORE
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20. Addressing challenges in the initial stages of Business Intelligence with Design Thinking
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : Business Intelligence (BI) can be a great source of advantage in a business decision process. However, as we move forward, data comes in a greater volume and variety than before which puts pressure on BI to utilize this complex data and take better decisions. READ MORE
