Advanced search

Showing result 1 - 5 of 164 essays matching the above criteria.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 2. How does participation in GVCs affect the level of autonomy of suppliers in the automotive industry? A thematic analysis of interviews with suppliers in the automotive industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Henrik Hanning; Astrid Simonsen; [2023-06-28]
   Keywords : Global value chains; supplier autonomy; automotive industry; qualitative research; Swedish suppliers;

   Abstract : This study aimed at investigating how participation in GVC’s affect the level of autonomy of suppliers in the automotive industry. Companies' international value chains are arguably more interconnected than ever before. READ MORE

4. 3. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

5. 4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

6. 5. Delivering the undefined: The value potential of digital twins : A qualitative study on digital twins in the Swedish AEC/FM industry

   University essay from KTH/Ledning och organisering i byggande och förvaltning

   Author : Marcus Lövgren Moazzami; Marina Brandt; [2023]
   Keywords : Digital twin; Value Co-creation; Service Dominant logic; BIM; Digital platform; Digitalisation; Digital tvilling; samskapande av värde; Service Dominant logic; BIM; Digital plattform; Digitalisering;

   Abstract : The megatrend of digitalisation is transforming society, individuals, companies, and industries through the widespread adoption of new digital technologies. Among the emerging technologies, digital twin technology is regarded as a key enabler of digital transformation in the Architecture, Engineering, Construction, and Facility Management (AEC/FM) industry, where the transition from BIM to digital twins is primarily driven by the emergence of big data. READ MORE