Essays about: "qualitative method for customers value"

Showing result 11 - 15 of 164 essays containing the words qualitative method for customers value.

1. 11. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marija Rusevska; Nathalie Singh; [2023]
   Keywords : CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

   Abstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE

3. 12. COMPANY VALUE CREATION; GETTING CUSTOMERS INVOLVED WHILE IN THE PROCESS OF VALUE CREATION (VC) : A Case study of Prolog KB Örebro (A company specialised in distribution services)

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Enih Nwinaa Munyam; [2023]
   Keywords : Value Craetion; Customer Value creation; customer satisfaction; Logistic; Distribution; case study.;

   Abstract : AbstractIn today’s modern economy, organisations strive greatly at attaining a higher level of competitiveness. Literature suggests that one of the most efficient ways is to provide to customers what they need and or want in other words satisfy the customer by providing to them their needs and wants. READ MORE

4. 13. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Mellin; Ioannis Diakoulakis; [2023]
   Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

   Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

5. 14. Maximizing value capture from AI digital solutions : A case study of a startup in the wind energy industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Hurmavaara; Petter Axelsson; [2023]
   Keywords : Value capture; Relational value capture; Economical value capture; Digital business models; Digital revenue models; start-up; AI;

   Abstract : Purpose  The purpose of this study is to extend current literature on the concept of value capture for AI start-ups, focusing on the challenges they face and how to maximize value capture. By investigating relational and economical value capture dimensions, this study aims to identify opportunities for start-ups to extract value from their AI digital solutions. READ MORE

6. 15. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Isabell Ekengren Frank; Elliot Körner; [2023]
   Keywords : Customer Engagement; Co-creation; Family owned business;

   Abstract : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. READ MORE