Essays about: "qualitative method for customers value"

Showing result 21 - 25 of 164 essays containing the words qualitative method for customers value.

1. 21. Value Determinants in Seed Stage SaaS Valuation : Main value determinants to consider when conducting a valuation of a seed stage SaaS company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Emil Adeli; Daniel Nylund; [2022]
   Keywords : seed stage; valuation; value determinants; start-up; angel investors; venture capital; SaaS; software as a service; value drivers; seed stage; värdering; värdedeterminanter; start-up; ängelinvesterare; venture capital; SaaS; software as a service; värdedrivare;

   Abstract : One of the single biggest challenges for start-ups is to find the necessary funding to achieve growth. Software-as-a-service (SaaS) companies are no different and rely on seed stage investments to build and develop a service in order to acquire paying customers. READ MORE

3. 22. Business Success in a Crisis: : A Qualitative Study About How Decision-Making in Gothenburg’s Tourism Industry Innovates Business Models to Create Value during the Covid-19 Pandemic.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Marcel Thörnqvist; Louise Bengtsson; [2022]
   Keywords : Business Model; Innovation; Value Creation; Decision-Making; Crisis Management; Tourism Industry; Covid-19;

   Abstract : The Covid-19 pandemic has made an impact on the tourism industry which has caused a myriad of businesses to change in order to combat the crisis. The purpose of this study was to investigate companies’ decision-making processes behind innovation of business models to create value during Covid-19 pandemic. READ MORE

4. 23. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

5. 24. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
   Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

   Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

6. 25. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE