Essays about: "region branding"

Showing result 11 - 15 of 22 essays containing the words region branding.

  1. 11. Sub-cultural resistance and representations of the Sami : Conflicts of interest in the Umeå2014Capital of Culture project

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Sanna Hyvönen; [2015]
    Keywords : ECOC; Umeå2014; Sami; alternative culture; hegemony; place branding;

    Abstract : The Cultural Capital of Europe project aims to highlight and promote culture of a specific region in Europe during a calendar year. Umeå was chosen to become the Capital of Culture in 2014 and highlight the northern corner of Europe. READ MORE

  3. 12. Project Communication's Impact on Risk Management and Goal Achievement : A case study of project communication's impact on risk management and goal achievement in public place branding projects.

    University essay from Företagsekonomi

    Author : Liv Burman; Nils Sandberg; [2014]
    Keywords : Project communication; risk management; goal achievement; place branding.;

    Abstract : Public place branding in municipalities is increasing in frequency and consists of multiple stakeholders, which enhances the role of communication in this type of project. The research question is how does project communication impact risk management and goal achievement in public place branding projects? This is answered by the main purpose of this study, which is to increase the understanding of the project communication’s role in risk management and goal achievement in public place branding projects. READ MORE

  4. 13. Macro-regions in the global cloud of trust. A study of competitive identity creation within the European Union Strategy for the Baltic Sea Region

    University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Egle Maliukeviciute; [2013]
    Keywords : EUSBSR; branding; macro-regions; Competitiveness; Baltic Sea Region BSR ; Social Sciences;

    Abstract : With a new regionalisation process in Europe a number of macro-regions are appearing. The same as countries or cities, macro-regions aim at developing or increasing the competitiveness in the global markets not only for products or funds, but also for ideas, influence and reputation, for trust and attention. READ MORE

  5. 14. Personal Branding ThroughImagification in Social Media : Identity Creation and Alteration Through Images

    University essay from Marknadsföring

    Author : Gustav Lindahl; Mimi Öhlund; [2013]
    Keywords : Social media; Instagram; Identity; Personal branding; Social interaction; Symbolic interactionism; Images;

    Abstract : The general purpose of this qualitative study is to investigate how individuals today, in a societywhere people spend more and more time on social media, create and alter their identity throughimages. The study is focused on Instagram, the most widespread social media only focused onphotos. READ MORE

  6. 15. Umeå. Wants more. : A coordination perspective on how key stakeholders develop placebrand identity.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Clara Olovsson; Djannet Berendji; [2012]
    Keywords : Place branding; Stakeholder; Coordination; Brand identity;

    Abstract : During centuries, places – nations, region and cities – have tried to make themselvesmore attractive, productive, lucrative and secure. This strive has accelerated due toglobalization and other external factors. READ MORE