Essays about: "region branding"

Showing result 1 - 5 of 22 essays containing the words region branding.

  1. 1. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

    University essay from Umeå universitet/Företagsekonomi

    Author : Olivia Andersson; Zara Karbalai; [2023]
    Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

    Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

  3. 2. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Iman Miriam Djelloul; [2023]
    Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE

  4. 3. The shared future of the past : Heritage for place development in Västra Götaland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Sandra Stjernfeldt; [2021]
    Keywords : heritage; heritage development; destination development; cross-sector collaboration; regional utvecklingsstrategi; platsutveckling; Västra Götaland;

    Abstract : The purpose of this research was to investigate place development and the role of heritage in Västra Götaland, partially through the case of the destination island of Åstol. An overarching area of interest was how regional development and heritage may intertwine. READ MORE

  5. 4. A qualitative study on how young employees value employer branding attributes in agriculture business context

    University essay from SLU/Dept. of Economics

    Author : Lucas Hylander; [2020]
    Keywords : employer branding; employer branding attributes; employee value proposition; agriculture employment; young employees;

    Abstract : Governments and organisations have set targets for increased food production as a result of an increasing population. In order to increase food production, the capacity of agricultural enterprises needs to be expanded. READ MORE

  6. 5. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    University essay from Lunds universitet/LUCSUS

    Author : Guyu Dai; [2020]
    Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE