Essays about: "relationship retailing"

Showing result 31 - 35 of 40 essays containing the words relationship retailing.

1. 31. The Strength of Competition in the Swedish Grocery Retailing Market. A Comparison to Germany

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Ulrika Lööf; [2012-02-14]
   Keywords : ;

   Abstract : I have many times heard that the Swedish grocery retail market has low competition, high concentration and high food prices, whereas in Germany the prices are considered lower and the competition more intense . I decided to investigate if this claim is true and if the market structure in Sweden is likely to be a problem. READ MORE

3. 32. Assessing the degree of customer satisfaction in grocery stores - a study on ICA

   University essay from Avdelningen för ekonomi

   Author : Zeliang Sun; Peng Shao; [2012]
   Keywords : Customer satisfaction; Grocery stores; Attributes; Sub-attributes; Gävle;

   Abstract : Aim:   It  has  been  demonstrated  that  customer  satisfaction  is  critically  important  to  the performance of grocery stores (Bamford and Xystouri, 2005). In Gävle, there is heavy competition among the three big brands - ICA, Willy:s and Coop. READ MORE

4. 33. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

5. 34. Flexibility in Supply Chain. A case study of ICA AB (Non-Food/Clothing) and sub-case of ZARA

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Nastassia Povarava; Natalija Borovkova; [2012]
   Keywords : Supply Chain Flexibility; Uncertainty; Supply Chain Characteristics; Firm Performance; Textile Industry; Fast Fashion; ICA AB; ZARA.;

   Abstract : Problem – The essential problem being analyzed in the research paper is the methods of improving supply chain flexibility under certain circumstances and constrains that are imposed on the company. Purpose - The paper aims at providing suggestions on improvement of supply chain flexibility for ICA AB (Clothing) based on comparative analysis on sub-case study of ZARA. READ MORE

6. 35. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE