Essays about: "relationship retailing"

Showing result 36 - 40 of 40 essays containing the words relationship retailing.

1. 36. E-Service Quality and Consumer Loyalty : A study on Consumer Electronic Retail Industry

   University essay from Handelshögskolan vid Umeå universitet (USBE)

   Author : Mohammad Younus Hossain; Mahadi Hossain; [2011]
   Keywords : Internet; consumer electronics retail market; service quality; e-service quality; satisfaction; consumer loyalty.;

   Abstract : This paper investigated the relationship between e-service quality and consumer loyalty in the context of consumer electronic retail industry in Sweden. E-service quality is found to be a prime determinant of consumer loyalty which is very important for the growth of any business regardless of the industry. READ MORE

3. 37. Category Management in Chinese Supermarket Retailing : A Case Study in Chinese Lianhua Supermarket

   University essay from Internationella Handelshögskolan; IHH, Centre of Logistics and Supply Chain Management

   Author : Tingting Liu; Jing Wang; [2010]
   Keywords : Chinese supermarket retailing; demand management; category management;

   Abstract : Purpose - The purpose of the research is to study how category management is implemented by Chinese Lianhua supermarket. Design/methodology/approach - This paper is adopted a single case study of qualitative ap-proach with explanatory and exploratory design as our research strategy. READ MORE

4. 38. Volvo Trucks' Customer Value Proposition

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
   Keywords : Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

   Abstract : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. READ MORE

5. 39. Data Mining and Mobile CRM : An Update

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Turk; [2007]
   Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

   Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE

6. 40. CRM in Fashion Companies for men's wear

   University essay from IHH, Företagsekonomi

   Author : Joyce Antar; Donya Gholamifar; [2006]
   Keywords : Customer relationship management; Fashion management; Customer-supplier relationships; Consumer behavior; Customer satisfaction; Retailing industry; Relationer mellan konsumenter och återförsäljare; Konsumentbeteende; Detaljhandel; Kommunikation inom modeföretag;

   Abstract : Problem: Modeindustrin har varit omtalad under senare tid och eftersom konkurrensen på denna marknad är hög har det lett till en ökad medvetenhet bland konsumenter och speciellt bland manliga konsumenterna. En förundersökning utfärdad av författarna visade att skapandet av kundrelationer möjliggör för modeföretag att bibehålla en konkurrenskraftig position på marknaden. READ MORE