Essays about: "relationship retailing"

Showing result 26 - 30 of 40 essays containing the words relationship retailing.

1. 26. Franchising : Focusing on Franchisees' Perspective in the Swedish Retailing Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Per Carnestedt; Dennis Ericson; Niclas Jonsson; [2015]
   Keywords : ;

   Abstract : Franchising is an important global business phenomenon, yet most research in the field is allocated to the American market. In addition, the majority of conducted research on the topic of franchising is considering the franchisor perspective, even though a franchising establishment is a relationship between two parties; the franchisor and the franchisee. READ MORE

3. 27. Marketing Investment Effectiveness of Small Clothing Firms in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/Internationella Handelshögskolan

   Author : David Yañez; Iñigo Portilla; Christopher Claw; [2015]
   Keywords : ROMI; Return on Marketing Investment; Marketing Investment; Small Business; Marketing Effectiveness;

   Abstract : Background: It is proven difficult to provide evidence for the financial benefit of marketing operations within firms and marketing is the last organizational function to achieve an adopted quantitative method to track and measure its effectiveness. As a result, demands for marketing to provide accountability for its inputs toward firm performance have increased over the past decade and there are an increasing amount of methods looking to measure its contributions. READ MORE

4. 28. Coopetition for innovative freight transport solutions in Swedish retail

   University essay from Lunds universitet/Teknisk logistik

   Author : Klas Örne; Andreas Holmberg; [2014]
   Keywords : Horizontal cooperation; retail; distribution; collaboration; joint transportation network; Technology and Engineering;

   Abstract : Many companies today strive to reduce their environmental impact. A potential strategy to reduce CO2 emissions is horizontal cooperation between actors on the same level of different supply chains. READ MORE

5. 29. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

   University essay from Institutionen för marknadsföring (MF)

   Author : Sara Follin; Viktoria Fransson; [2013]
   Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

   Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE

6. 30. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
   Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

   Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE