Essays about: "sales channels"

Showing result 16 - 20 of 110 essays containing the words sales channels.

  1. 16. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

  3. 17. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

  4. 18. How Covid-19 affected Omnichannel retailing and the use of Showrooming

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Ricardo Mansour; Ronit Hoque; [2021]
    Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

    Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE

  5. 19. Talk about value, not product... : The solution to widen the sales pipeline?

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Väringstam; Annina Wede; [2021]
    Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

  6. 20. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE