Essays about: "sales concept"

Showing result 16 - 20 of 142 essays containing the words sales concept.

  1. 16. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

    University essay from

    Author : Volkohon Karl; [2021]
    Keywords : Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

    Abstract : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. READ MORE

  3. 17. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
    Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

    Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE

  4. 18. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  5. 19. Community Supported Agriculture in Sweden and its transformative potential : A survey of farmers

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Tom Källgren; [2021]
    Keywords : Community Supported Agriculture; CSA; Andelsjordbruk; Alternative Food Networks; AFN; Sustainable agriculture;

    Abstract : Modern agriculture has made great strides in terms of efficiency, yields, and profits, but has come to be characterised by a large environmental impact and resource use, global transports, poor working conditions, and a lack of contact between producers and consumers. In response to these concerns, many different initiatives commonly referred to as Alternative Food Networks (AFNs) have been established to solve some or all of these issues. READ MORE

  6. 20. Battery Guard : Designing a Charging Station for E-bikes in Dutch Public Environments

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Måns Matthias; [2021]
    Keywords : ;

    Abstract : The e-bike trend is getting bigger and bigger all around the world, in Europe the number of new e-bikes sold during 2019 exceeded 3,5 million accounting for 17% of all bike sales (CONEBI, 2020). In the Netherlands it is more than a trend, e-bikes are everywhere and since 2018 there are more new e-bikes sold in the Netherlands than new regular bikes (Bovag, 2020). READ MORE