Essays about: "scope of industrial marketing"

Found 4 essays containing the words scope of industrial marketing.

  1. 1. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

  3. 2. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : John Mozayani; [2018]
    Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

    Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE

  4. 3. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tadas Gustas; Caroline Blixt; [2016]
    Keywords : International New Ventures; Marketing; Resource Based View; Marketing Capabilities; Business Networks; Financial Resources; Internationalization;

    Abstract : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. READ MORE

  5. 4. The Freedom to Provide Services and the Right to Establishment -V- The Right to Strike

    University essay from Lunds universitet/Juridiska institutionen

    Author : Thomas Welin; [2009]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : The purpose of this thesis is to describe and analyse the problems surrounding the conflict between fundamental rights and common market freedoms, as they appear in the Laval and Viking judgements. The overall question that this work intends to answer is when a collective action undertaken by trade unions of a Member State for curbing the freedom of an undertaking to enter the market of another Member State is legitimate or illegitimate under Community law. READ MORE