Essays about: "search engine optimization"

Showing result 6 - 10 of 37 essays containing the words search engine optimization.

1. 6. The impact of artificial intelligence on digital marketing

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Abdulmoaz Alkhayyat; Ahmed Mohamud Ahmed; [2022]
   Keywords : ;

   Abstract : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. READ MORE

3. 7. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

   University essay from Göteborgs universitet/Graduate School

   Author : Sophie Längvik; Emma Wallander; [2021-07-09]
   Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

   Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

4. 8. Web Accessibility and Search Engine Optimization: an investigation on the implementation and its effect within e-commerce websites in Sweden

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Mikaela Alfvén; Amanda Creutz; [2021]
   Keywords : Web Accessibility; Search Engine Optimization; Overlapping Factors; Web Performance; WCAG; Web Agencies; User Experience; Final Thesis Work; Siteimprove.;

   Abstract : With the digital world we live in today, inclusion on the web is crucial. Ensuring all who want to access the web can do so is a responsibility that can be vague. READ MORE

5. 9. Leveraging property access optimization in the V8 JavaScript engine for improved runtime performance

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Jonathan Lindroth; [2021]
   Keywords : ;

   Abstract : The ability of JavaScript-objects to alter memory layout during runtime requires the V8  JavaScript engine to perform a search operation everytime an object property is accessed. To improve performance, the V8 JavaScript engine attempts to optimize object property accesses upon JIT-compilation. READ MORE

6. 10. Search Engine Optimization and the connection with Knowledge Graphs

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Oliver Marshall; [2021]
   Keywords : Search Engine; Search Engine Optimization; SEO; Knowledge Graphs; Google My Business; Google Search Engine; Online Marketing;

   Abstract : Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. READ MORE