Essays about: "sexist attitudes"

Showing result 1 - 5 of 10 essays containing the words sexist attitudes.

  1. 1. “Perhaps the most important lesson I learned was how closely connected the different forms of inequality are.” : A thematic analysis of the Everyday Sexism Project

    University essay from Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Author : Lauren Foley; [2023]
    Keywords : sexism; everyday sexism; feminism;

    Abstract : This thesis set out to explore how, through a radical feminist lens and using the theory of a continuum of violence by Dr. Liz Kelly, the Everyday Sexism Project community thinks about the issue of everyday sexism, how they view everyday sexism in relation to larger, more severe acts of sexist violence, and whether they see potential for change and/or eradication of the former. READ MORE

  3. 2. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  4. 3. Endorsement and Condonation of Sexism in Intimate Relationships: The Role of Humour in Comedy Television Shows

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Elisa Wandinger; [2020]
    Keywords : Intimate partner violence attitudes; self-silencing; sexist attitudes; feminist attitudes; sexist humour; feminist humour; Social Sciences;

    Abstract : The objective of this study was to investigate potential differences in gender and place of origin on intimate partner violence (IPV) attitudes, self-silencing beliefs, and sexist and feminist measures in a sample of young adults between 18 and 30 years. Furthermore, it examined whether exposure to videos containing either sexist or feminist humour impacted participants’ level of IPV attitudes, self-silencing beliefs, sexist and feminist attitudes as compared to neutral humour. READ MORE

  5. 4. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Frida Nyström; Mimmi Forsberg; [2020]
    Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

    Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

  6. 5. Sexism in Advertising : A Qualitative Study of the Influence on Consumer Attitudes Towards Companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hanna Andersson; Emilia Schytt; [2017]
    Keywords : Women in Advertising; Sexist Advertising; Congruity; Incongruity; Gender Differences; Consumer Attitudes;

    Abstract : .... READ MORE