Essays about: "sme competition"

Showing result 21 - 25 of 36 essays containing the words sme competition.

  1. 21. The Drives of Internationalization of Chinese Small and Medium Enterprises - An empirical study of Wenzhou footwear SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Meijun Tao; [2014-12-05]
    Keywords : Internationalization; drivers; international performance; small and medium-sized enterprise; Wenzhou; footwear industry;

    Abstract : Business internationalization is an inevitable trend. As the development of globalization, significant challenges have to be taken by SMEs. READ MORE

  3. 22. Message In A Bottle

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ioannis Petalidis; Helena Storsten; [2014]
    Keywords : Brand Identity; SME; Brand identity creation; brand personality; organizational identity; brand as a symbol; brand as a product; Business and Economics;

    Abstract : Purpose: The purpose of this study is to gain an understanding on how SMEs can position themselves through brand identity, by investigating their strategic approach to brand identity creation and development. Methodology: This research is based on an exploratory case study with an iterative approach. READ MORE

  4. 23. Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Débora Mengarda Andrade; Danielle Fiamoncini Prada; [2014]
    Keywords : adaptation; country factors; customer value creation; external factors; industry factors; standardization;

    Abstract : When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. READ MORE

  5. 24. Capital and Knowledge  Constraints : Swedish SMEs’ Internationalization to China

    University essay from IHH, Företagsekonomi

    Author : Fredrik Bergkuist; Andreas Andersson; Sebastian Glovéus; [2013]
    Keywords : China; Internationalization; Corporate Finance; Knowledge; SME; Small and medium sized enterprises; Sweden; Constraints; Gap;

    Abstract : SMEs are established as an important cornerstone for the Swedish economy, due to the amount of people they employ and the economic activity they present. Due to a changing world SMEs are faced with new competition from foreign firms. In order to counter the new environment, an option for the firms is to move abroad, to internationalize. READ MORE

  6. 25. Barriers for Growth of a SME in the Swedish Manufacturing Industry : A case study of a manufacturing company

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Ahmed Ismail; Johan Karlsson; [2013]
    Keywords : ;

    Abstract :   Title: Barriers for growth of a SME in the Swedish manufacturing industry   Course: Master thesis in strategic management   Author: Ahmed Ismail and Johan Karlsson   Tutors: Maya Hoveskog and Ingemar Wictor   Keywords: Barriers for growth, SMEs, manufacturing industry, entrepreneur, competition, management skill, finance, organization and strategy   Problem statement: What inhibits the growth of a SME in the manufacturing industry?   Purpose: The purpose of this study is to get a deeper understanding of what inhibits the growth of a SME in the Swedish manufacturing industry with focus on the entrepreneur, internal and external factors. Furthermore, we want to see what factors are the most significant regarding barriers for growth. READ MORE