Essays about: "sme competition"

Showing result 11 - 15 of 36 essays containing the words sme competition.

1. 11. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   University essay from Lunds universitet/Produktionsekonomi

   Author : Pontus Akervall; Richard Laurens; [2017]
   Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

3. 12. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
   Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

   Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

4. 13. The art of delivering high quality communication globally : A study on Swedish small and medium e-commerce businesses

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Kuusela; Matilda Söderström; [2017]
   Keywords : E-commerce; online; SME; communication; online trust; customer loyalty;

   Abstract : Background: E-commerce has created opportunities for companies and customers to operate online and enabled usage of online communication strategies to gain loyal customers. Small and medium e-commerce businesses have the possibility to expose wider range of products and reach customers globally despite limited resources. READ MORE

5. 14. RECONFIGURABLE MANUFACTURING SYSTEM:AN ENABLER FOR COMPETITIVENESS FOR TODAY’S INDUSTRY

   University essay from Mälardalens högskola/Innovation och produktrealisering

   Author : Hamed Sohaleh; [2017]
   Keywords : Reconfigurability; RMS; SME; Production System Design;

   Abstract : Tough market situation from one side and global competition from another side are persuading companies to search for new manufacturing concepts and try to stay competitive. But “how” to consider “new” manufacturing systems is still a big question mark. READ MORE

6. 15. Corporate Strategy & Capital Structure : An analysis of their relationship within SMEs inthe Swedish manufacturing industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Jacob Björklund; [2016]
   Keywords : Corporate strategy; capital structure; company ownership; pecking order theory; trade-off theory; SME; Företagsstrategi; kapitalstruktur; företags ägandeskap; pecking order teorin; tradeoff teorin; SME;

   Abstract : A company's need for an effective and suitable corporate strategy is higher than ever due tofierce and increasing competition in the current business landscape. In order for companies tofinance their chosen corporate strategy, as for instance conduct investments for growth, theyneed proper funding. READ MORE