Essays about: "social marketing planning"

Showing result 21 - 25 of 42 essays containing the words social marketing planning.

1. 21. Zero Energy Buildings : A concept review and case study of terraced houses in Sweden

   University essay from KTH/Energiteknik

   Author : Gina Sjöberg; Kristina Nilsson Bromander; [2016]
   Keywords : ;

   Abstract : The building sector consumes about 40 % of the total global primary energy, 60 % of the total electricity and accounts for about 30 % of all greenhouse gas emissions (UNEP, 2015). The zero energy building (ZEB) concept is considered as a step towards reducing the environmental impact of the building sector (European Parliment, Council of the European Union, 2010). READ MORE

3. 22. Feministisk Planering i en Neoliberal Planeringskontext

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Erika Melchert; [2015]
   Keywords : Critical idea; The Creative Class; Triangeln; Feminist planning; Neoliberal planning; ideology analysis; Social Sciences;

   Abstract : This essay will be exploring whether feminist postmodern planning is, or can be, incorporated in a neoliberal planning context. The goal for feminist planning, this essay will argue, is to level social and economical injustices. This can not be achieved while upholding the patriarchal status quo. READ MORE

4. 23. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

5. 24. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

   University essay from Umeå universitet/Företagsekonomi

   Author : Linnea Berg; Lisa Sterner; [2015]
   Keywords : Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

   Abstract : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. READ MORE

6. 25. Putting hard figures on soft values : A quantitative analysis of the impact of consumer engagement on social media for a VOD-service provider

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Poya Tavakolian; [2015]
   Keywords : Social media technology consumer engagement reach electronic word of mouth marketing;

   Abstract : In the spring of 2015 this study began and it had the goal of answering questions regarding the importance of consumer engagement for a VOD service provider, the TV4-group.  The goal was to get answers to guide them in the building of a new VOD service for the latter half of 2015. READ MORE