Essays about: "social marketing planning"

Showing result 16 - 20 of 42 essays containing the words social marketing planning.

1. 16. Controlling, exploiting and claiming diversity - Analyzing the role of multiculturalism in Rosengård's development

   University essay from Lunds universitet/Sociologi

   Author : Mostafa Fadhl; [2018]
   Keywords : Urban planning; place marketing; multiculturalism; Rosengård; Culture Casbah; Social Sciences;

   Abstract : Postindustrial Malmö relies heavily on stories and images as engines for economic growth. Cities use place marketing strategies to attract capital, investments and affluent residents. READ MORE

3. 17. A study about Social Media Marketing for Local Grocery Stores : How Social media can be used to create a better customer relationship?

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Fahid Shah; Robert Sindakovski; [2017]
   Keywords : Local grocery stores; Customer relations; Marketing Mix; Social media marketing; Social media strategy;

   Abstract : The role of internet and the digitalized world are more relevant than ever before. The new phenomena of digital marketing has created a paradigm shift of existing marketing with new ways to market. Social media plays a significant role in this change, since it allows businesses to easily engage with its customers and to maintain relationships. READ MORE

4. 18. Content creation activities related to content marketing through social media. : A qualitative study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andrei Abou Osman; Amela Gerzic; [2017]
   Keywords : content marketing; content creation; social media; social media platforms; content creation process; marketing; communication;

   Abstract : Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. READ MORE

5. 19. Vilse i paradoxen : en diskursanalytisk studie av planeringens arbete för minskad segregation genom projektet Culture Casbah

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Linnea Fröjd; Sofia Wendel; [2017]
   Keywords : stadsutveckling; segregation; Culture Casbah; planering; Rosengård; diskursanalys; stadsplanering;

   Abstract : The thesis investigates the recent visionary development of an urban renewal project in Rosengård, a centrally located neighbourhood in the city of Malmö. This project Culture Casbah comprises a construction of a tower and 200 housing units and is considered to be a socially oriented urban develop-ment with a purpose to transform Rosengård into an integrated part of the city. READ MORE

6. 20. Social media marketing strategies forweb startups

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Aamir Faried; [2016]
   Keywords : ;

   Abstract : A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. READ MORE