Essays about: "social media marketing travel"

Showing result 16 - 17 of 17 essays containing the words social media marketing travel.

  1. 16. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : Travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  3. 17. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Företagsekonomi

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE