Essays about: "social media marketing travel"
Showing result 11 - 15 of 17 essays containing the words social media marketing travel.
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11. If you book on your own, you travel on your own
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Syfte och forskningsfrågor Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE
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12. The 'real' marketers Destination Branding and Marketing 2.0
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Due to an increasing ease of access to social media outlets, more tourists than ever are able to share their comments, images and videos of travel experiences. As such this user generated content is said to have more of an impact than professionally produced content on the decisions of prospective travellers. READ MORE
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13. Greece: an attractive destination : Striving towards development or failure?
University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikAbstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE
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14. Interview study of online travel reviews and their impact on a person’s decision making process
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE
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15. How social media users trust advertising more than you think
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Consumers today are no longer bound to advertisers in their search for product information. Social media platforms and technologies are now empowering consumers to share product information with each other. This act is disempowering marketers and their agencies of record that are struggling to be relevant in the age of Web 2.0. READ MORE