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Showing result 1 - 5 of 17 essays matching the above criteria.

  1. 1. The Influence of Social Media on Consumer Behavior within the Tourism Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Carla Aicher; Oscar Lundin; [2021]
    Keywords : Social media; consumer behavior; tourism; influencer marketing; influencer; tourism influencer; destination marketing.;

    Abstract : With the rise of social media platforms and the phenomenon of social mediainfluencers, consumer behavior has drastically changed within the tourismindustry.A case study was conducted by the authors to determine the ways consumerbehavior within the tourism industry has been affected by social media. READ MORE

  3. 2. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Taleyihun Tadese Wendemagegnehu; [2021]
    Keywords : Social media marketing; Ethiopian educational tourists; Poland’s educational tourism; social media platforms; Decision-making behavior; Tourist’s motivation; Likert scale; Quantitative data;

    Abstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE

  4. 3. Influencers - a non-essential profession in society? : A discourse analysis of BBC News and The Guardian comment fields on Facebook

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Jennifer Frisell; Chanapha Intichan; [2021]
    Keywords : Facebook discourse; online news commenting; discourse analysis;

    Abstract : In today's media landscape, the boundaries between traditional media and digital media are intertwined. Thus, many news outlets can use social media platforms such as Facebook to share their articles to reach a larger audience. At the same time, it creates an opportunity for readers to interact with the articles by leaving a comment. READ MORE

  5. 4. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Liang; [2020]
    Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE

  6. 5. Making sense of distance. Mobility in staycation as a case of proximity tourism

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Alexandra Rosu; [2020]
    Keywords : tourism; mobility; distance; staycation; local travel; Social Sciences;

    Abstract : Purpose: The aim of this dissertation is to explore mobility in a proximity tourism context. Mobilities are being widely discussed in connection to society, everyday life, and tourism as a whole. Thus, it focuses on the staycation phenomenon as a case of proximity tourism. READ MORE