Essays about: "social media marketing travel"

Showing result 6 - 10 of 17 essays containing the words social media marketing travel.

  1. 6. Travel vloggers as a source of information about tourist destinations

    University essay from Umeå universitet/Institutionen för geografi

    Author : Johan Birch-Jensen; [2020]
    Keywords : Travel Vloggers; tourism information source; destination information; destination marketing; marketing tool; YouTube; social media;

    Abstract : Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on YouTube. Whereas their motives might be out of self interest - in reality they market the destination they are in, drawing attention to new potential destinations for the viewer. READ MORE

  3. 7. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadezhda Tsankova; Iva Pervan; [2020]
    Keywords : social media; youth tourism; cultural differences; Business and Economics;

    Abstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE

  4. 8. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  5. 9. Words travel fast : A field study of communication in Ethiopia

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Louise Fransson; [2019]
    Keywords : Ethiopia; Word of Mouth; Trust; Internet Access; Fake News; Filter Bubbles;

    Abstract : The scarce internet access in Ethiopia puts heavy weight on traditional media and people to spread news and information. By testing if the marketing strategy Word of Mouth is applicable on informative content, rather than just brands and products, this thesis explore the motivation to spread news as well as how it is received by a non-internet using group. READ MORE

  6. 10. Tourism in the age of mobile media : the mediatized tourist practices in Icelandic tourism

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Hrefna María Pálsdóttir; [2019]
    Keywords : Tourism practices; Social media; Mobile media; The tourist gaze; Mediatization; Smartphones; Photographing; Photo sharing; Overtourism; Social Sciences;

    Abstract : Mediation processes are becoming increasingly salient in western society, and since tourism is one of the characteristics of modern societies the tourism practices follow this increase. The increasing emphasis on the visual as a prominent sense for our understanding of the physical world has led to increase desire for photography. READ MORE