Essays about: "social media timing and frequency"

Found 2 essays containing the words social media timing and frequency.

  1. 1. How to compete with the funny cat video? : A qualitative study to describe how micro-sized firms can create customer engagement on social medias

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jacob Dyberg; Per Nord; Johan Svensson; [2018]
    Keywords : Micro-sized firms; social media managers; social media; customer engagement; content appeals; social media targeting; social media timing and frequency; qualitative research; semi-structured interviews;

    Abstract : Background: Social medias have contributed to big changes in the way firms and customers interact with each other. Due to the great amount of people using social medias, firms have understood the importance of incorporating social medias in their marketing strategy. READ MORE

  3. 2. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE