Essays about: "social media trend"

Showing result 6 - 10 of 112 essays containing the words social media trend.

  1. 6. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  3. 7. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Isha Grover; Ander Jauregui; [2023]
    Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

    Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

  4. 8. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  5. 9. Asserting password crackers ability to target Swedish passwords : An analysis

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Casper Jensen; [2023]
    Keywords : cyber security; passwords; it-security; swedish passwords;

    Abstract : In today's digital world, passwords are the keys that unlock our online lives, keeping our social media, financial accounts, and streaming services secure. Unfortunately, this makes password information a prime target for hackers, who can gain access to our entire digital existence. READ MORE

  6. 10. Pixels to Purls : Unravelling the Revival of Knitting in the Digital Age

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Niemelä; [2023]
    Keywords : Knitting; Online communities; Participatory culture; Knowledge sharing; Stickning; Onlinenätverk; Delaktig kultur; Kunskapsdelning;

    Abstract : Denna studie utforskar återuppträdandet av stickning som en populär aktivitet och den roll som online-plattformar spelar för att stödja och upprätthålla denna trend. Genom intervjuer med stickare och analys av online-gemenskaper för stickning visar studien att stickning har upplevt en återkomst på grund av dess nostalgiska och terapeutiska drag, vilket främjar kreativitet, gemenskap och en känsla av samhörighet. READ MORE