Essays about: "social networking branding"

Showing result 1 - 5 of 9 essays containing the words social networking branding.

1. 1. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

3. 2. See you at LinkedIn - The complex link between employees and organizations

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
   Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

   Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

4. 3. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
   Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

   Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

5. 4. Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Wassberg; Helena Wictor; [2019]
   Keywords : Social Media Influencer; influencer marketing; brand authenticity; social media users; Millennial followers; Business and Economics;

   Abstract : The study is of qualitative character, adopting a constructionist perspective and following an abductive approach. The qualitative material has been gathered through a set of semi-structured focus group interviews. READ MORE

6. 5. Early career researchers and PhD students from the social sciences use of Social Networking Sites (SNS) for science communication: an affordances approach

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Alejandra Manco Vega; [2017]
   Keywords : Social Networking Sites; Brazil; Early career social sciences researchers; social sciences PhD students; science communication; scholarly communication; Affordances; ANT;

   Abstract : This research aims to understand the different practices and strategies early career researchers and PhD students from the social sciences have in Social Networking Sites (SNSs) for science communication in one particular country: Brazil. Following this purpose, the central research question is which are the motives and rationale of the researchers for using social networking sites for science communication. READ MORE