Essays about: "sociology: Social Network theory"

Showing result 6 - 10 of 11 essays containing the words sociology: Social Network theory.

  1. 6. Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites

    University essay from Sociologiska institutionen

    Author : Jonas Bååth; [2012]
    Keywords : social media; social network sites; sociology; entrepreneurship; Goffman; Castells; identity; brand; ethnographic methods.;

    Abstract : The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network society context and to present hypotheses on how SNS can be developed to empower all OPEs. READ MORE

  3. 7. Using Complexity Theory Methods for Sociological Theory Development - With a Case Study on Socio-Technical Transitions

    University essay from Göteborgs universitet/ Sociologiska institutionen

    Author : Anton Törnberg; [2011-08-12]
    Keywords : Complexity Theory; Sociological theory development; Multi-level perspective; Socio-technical transitions; Agent-based model; Modeling;

    Abstract : During the last few decades the interest in Complexity Theory (CT) methods in sociology has increased, partly as a result of the increased complexity in sociological theory and partly of that these methods have become more powerful and accessible. However, despite this increased interest, the application of CT-methods still holds a peripheral existence within mainstream sociology. READ MORE

  4. 8. An Analysis of the Ecological Footprint Using Actor-Network Theory and Case Study Research

    University essay from Lunds universitet/Sociologi

    Author : Ingunn Aukland; [2011]
    Keywords : Actor-network theory; Case study research; Ecological Footprint; Social Sciences;

    Abstract : The aim of this thesis is to investigate the factors hindering and enabling the use of the environmental composite indicator, the Ecological Footprint, in Denmark. In this project, Actor-network theory and case study research will be applied to the empirical material, consisting of five semi-structured interviews and written documents. READ MORE

  5. 9. A Narrative Based Portrayal of the Financial Situation of Women Entrepreneurs : A Socially Constructed Reality

    University essay from IHH, Redovisning och finansiering

    Author : Anna Johansson; Marie Nolander; [2010]
    Keywords : women entrepreneurs; entrepreneurship; bank financing; external capital; Bourdieu; habitus; field; Ethnomethodology; narrative method; sociology; kvinnliga företagare; entreprenörskap; bankfinansiering; externt kapital; Bourdieu; habitus; field; etnometodologi; narrativ metod; sociologi;

    Abstract : There has been a rapid increase in the number of women entrepreneurs during the last decade. Yet, the number is still rather low why the Swedish Government is performing encouraging efforts. READ MORE

  6. 10. Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.

    University essay from Lunds universitet/Sociologi

    Author : Peter Bengtsen; [2008]
    Keywords : Bourdieu; buzz marketing; Buzzador; cultural capital; friendship; Habermas; habitus; marketing; Marx; personal sphere; public sphere; surplus value; symbolic capital; viral marketing; word of mouth; Social and economic history; Ekonomisk och social historia; Social economics; Social ekonomi; Sociology; Sociologi; Sociology of labour; sociology of enterprise; Arbetslivssociologi; företagssociologi; Social structures; Sociala strukturer; History and Archaeology; Business and Economics; Social Sciences; Law and Political Science;

    Abstract : I begin my thesis by linking the rise of buzz marketing in recent years to general economic, medial and social developments in society, while mainly focusing on the shift from a modern to a post-modern pattern of production and consumption. I also point out the great symbolic significance that consumption has as a signifier of a personal identity in contemporary society. READ MORE