Essays about: "strategy for hotels"

Showing result 6 - 10 of 23 essays containing the words strategy for hotels.

1. 6. Why change a winning concept? : A qualitative study on organizational structure and entrepreneurial orientation within one large company

   University essay from Umeå universitet/Företagsekonomi

   Author : Nathalie Azad; Ivanka Parpala; [2017]
   Keywords : Organizational structure;

   Abstract : The competition on the business market is constantly growing among entrepreneurial organizations. Competitive advantages and strategies is a must in order to survive the environmental triggers of change. One of those strategies is to increase the entrepreneurial activity. READ MORE

3. 7. How to manage online review sites successfully : A service management perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malin Wennergren; Emma Dahlin; Martina Enebrand; [2015]
   Keywords : ;

   Abstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE

4. 8. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
   Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

   Abstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

5. 9. Revenue Management in the Manufacturing Industry : a model for capacity and pricing strategies in a manufacturing multinational

   University essay from Sektionen för hälsa och samhälle

   Author : Ted Löndahl; Johan Wermstedt; [2013]
   Keywords : Revenue Management; Manufacturing Industry; Capacity Management; Pricing Strategy; Nesting; Dynamic Pricing; Threshold Pricing;

   Abstract : Revenue management is a concept aimed to maximize capacity utilization and through that maximize revenues. It originated in the airline industry in the 70’s and due to its effectiveness  quickly spread to other sectors of the service industry. READ MORE

6. 10. Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Georgy Charyev; [2013]
   Keywords : sustainable strategy; sustainable urban development; hotel management; environment; Crowne Plaza; Ørestad;

   Abstract : The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. READ MORE